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Wondering Why We Like Fresno?

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For previous installments in the Fresno saga, please check here. Early last year, in our American Futures saga, we reported on Bitwise, a tech incubator, training school, entrepreneur center, and overall social force in one of California’s least-fashionable cities.

The video below shows the way Bitwise has announced its opening of a big, new center in Fresno’s long-bedraggled, now-recovering downtown. People in San Francisco or New York can be smugly confident in their coolness. We like, better, the Fresno kick-ass spirit.


I've asked Jake Soberal, of Bitwise, for the back story about the script and dramatic presentation of this video. Will report when I know. For now, congratulations to Soberal, his co-founder of Bitwise Irma Olguin, and all others involved.

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