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The Revolt of the Masses: Confusing Taste and Fact

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Yesterday I quoted a reader about the book The Revolt of the Masses, by Jose Ortega y Gasset, which was published in 1929 but is uncomfortably relevant in the age of climate-change denialism and of Donald Trump.

A reader named Paul, in Texas, objects to the reasoning in a post I cited as a guide to Revolt. This was Ted Gioia’s 2014 essay“The Smartest Book About Our Digital Age Was Published in 1929.”  Paul makes a point I should have seen and stressed:

I object somewhat to Gioia's conflation of feedback concerning taste and feedback concerning facts.

As you note, the digital age seems to have trouble accepting "elite" consensus regarding complex topics such as climate change (and I would add gun control, evolution and tax policy, among many other subjects where the vast majority of scientists, economists, etc., accept certain basic facts that are rejected by large swaths of the public). This is clearly problematic.

Less so, however, are the trends Gioia cites: The reliance on Yelp or Amazon over a professional critic's advice on where to eat or what to buy. These are matters of taste, and in that case, it makes perfect sense for someone to rely on the opinions of those they consider will lead them to an enjoyable experience – which may be the New York Times food critic recommending an excellent place for fine dining, or it may be Yelp reviews leading you to a great greasy dive. If I like trashy horror movies, relying on the LA Times' movie critic is probably not going to help me find my next favorite flick, but perusing the IMDb reviews – or checking my Facebook feed, or asking my brother-in-law – might.


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