Fifteen years ago, I did a cover story in the magazine called "Why Americans Hate the Media." After the jump I have a long passage from the article, whose main point was to compare the questions that "actual people" -- students, parents-of-students, retirees, workers -- asked presidential candidates, with the questions that professional journalists asked. As I put it then:
Surprise! Nineteen years have passed since those 1992 studies, all sorts of new technologies exist, the mainstream media have been in turmoil -- but the contrast is exactly the same. Policies from the public, politics from professionals.
For a discussion of these patterns, see rc3.org. I mention this because so many readers have written in to note the parallel. Thanks to them for their attention. Passage from earlier article (and this book) after the jump.
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From "Why Americans Hate the Media":
>>In the 1992 presidential campaign candidates spent more time answering questions from "ordinary people"--citizens in town-hall forums, callers on radio and TV talk shows--than they had in previous years. The citizens asked overwhelmingly about the what of politics: What are you going to do about the health-care system? What can you do to reduce the cost of welfare? The reporters asked almost exclusively about the how: How are you [Bill Clinton] going to try to take away Perot's constituency? How do you answer charges that you have flip-flopped?>>The Boston Globe has prepared a comparison of the 13,000 questions that Twitter users sent in for today's session with President Obama, versus the questions asked by professional journalists at White House briefings over the past two weeks.
Surprise! Nineteen years have passed since those 1992 studies, all sorts of new technologies exist, the mainstream media have been in turmoil -- but the contrast is exactly the same. Policies from the public, politics from professionals.
For a discussion of these patterns, see rc3.org. I mention this because so many readers have written in to note the parallel. Thanks to them for their attention. Passage from earlier article (and this book) after the jump.
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From "Why Americans Hate the Media":
>>After the 1992 campaign the contrast between questions from citizens and those from reporters was widely discussed in journalism reviews and postmortems on campaign coverage. Reporters acknowledged that they should try harder to ask questions about things their readers and viewers seemed to care about--that is, questions about the differences that political choices would make in people's lives.
In January of last year [1995] there was a chance to see how well the lesson had sunk in. In the days just before and after Bill Clinton delivered his State of the Union address to the new Republican-controlled Congress, he answered questions in a wide variety of forums in order to explain his plans.
On January 31, a week after the speech, the President flew to Boston and took questions from a group of teenagers. Their questions concerned the effects of legislation or government programs on their communities or schools. These were the questions (paraphrased in some cases):
* "We need stronger laws to punish those people who are caught selling guns to our youth. Basically, what can you do about that?"
* "I notice that often it's the media that is responsible for the negative portrayal of young people in our society." What can political leaders do to persuade the media that there is good news about youth?
* Apprenticeship programs and other ways to provide job training have been valuable for students not going to college. Can the Administration promote more of these programs?
* Programs designed to keep teenagers away from drugs and gangs often emphasize sports and seem geared mainly to boys. How can such programs be made more attractive to teenage girls?
* What is it like at Oxford? (This was from a student who was completing a new alternative-school curriculum in the Boston public schools, and who had been accepted at Oxford.)
* "We need more police officers who are trained to deal with all the other different cultures in our cities." What can the government do about that?
* "In Boston, Northeastern University has created a model of scholarships and other supports to help inner-city kids get to and stay in college. . . . As President, can you urge colleges across the country to do what Northeastern has done?"
Earlier in the month the President's performance had been assessed by the three network-news anchors: Peter Jennings, of ABC; Dan Rather, of CBS; and Tom Brokaw, of NBC. There was no overlap whatsoever between the questions the students asked and those raised by the anchors. None of the questions from these news professionals concerned the impact of legislation or politics on people's lives. Nearly all concerned the struggle for individual advancement among candidates.
Peter Jennings, who met with Clinton as the Gingrich-Dole Congress was getting under way, asked whether Clinton had been eclipsed as a political leader by the Republicans.
Dan Rather did interviews through January with prominent politicians--Senators Edward Kennedy, Phil Gramm, and Bob Dole--building up to a profile of Clinton two days after the State of the Union address. Every question he asked was about popularity or political tactics. He asked Phil Gramm to guess whether Newt Gingrich would enter the race (no) and whether Bill Clinton would be renominated by his party (yes). He asked Bob Dole what kind of mood the President seemed to be in, and whether Dole and Gingrich were, in effect, the new bosses of Washington. When Edward Kennedy began giving his views about the balanced-budget amendment, Rather steered him back on course: "Senator, you know I'd talk about these things the rest of the afternoon, but let's move quickly to politics. Do you expect Bill Clinton to be the Democratic nominee for re-election in 1996?"
The CBS Evening News profile of Clinton, which was narrated by Rather and was presented as part of the series Eye on America, contained no mention of Clinton's economic policy, his tax or budget plans, his failed attempt to pass a health-care proposal, his successful attempt to ratify NAFTA, his efforts to "reinvent government," or any substantive aspect of his proposals or plans in office. Its subject was exclusively Clinton's handling of his office--his "difficulty making decisions," his "waffling" at crucial moments. If Rather or his colleagues had any interest in the content of Clinton's speech as opposed to its political effect, neither the questions they asked nor the reports they aired revealed such a concern....
When ordinary citizens have a chance to pose questions to political leaders, they rarely ask about the game of politics. They want to know how the reality of politics will affect them--through taxes, programs, scholarship funds, wars. Journalists justify their intrusiveness and excesses by claiming that they are the public's representatives, asking the questions their fellow citizens would ask if they had the privilege of meeting with Presidents and senators.
In fact they ask questions that only their fellow political professionals care about. And they often do so--as at the typical White House news conference--with a discourtesy and rancor that represent the public's views much less than they reflect the modern journalist's belief that being independent boils down to acting hostile.<<